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THE PROSPER LAB

 

 Meet your Faire growth experts.

 

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WANT TO KNOW A SECRET?

You’re sitting on thousands of dollars in wholesale potential.

 

There’s a massive market of over 700,000+ independent retailers searching to buy products just like yours – and they’re all on Faire, a marketplace connecting buyers and brands.

But here’s the thing...

After working with hundreds of emerging brands, we saw the potential of Faire

independent retail + Faire as an incredible, underutilized platform to build brands’ credibility, capability, and cash. But no one was operating Faire knowing the tech, tools + strategy + sales channel specific knowledge needed to succeed.

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Who We Work With

Emerging CPG Brands

Brands looking to build a high-converting Faire profile and attract their first independent retail buyers, or who believe Faire can be powerful but are stuck with inconsistent traffic and conversions.

Established CPG Brands

Brands facing sales plateaus who need expert optimization, or are seeking to build dependable, scalable independent retail relationships that turn Faire into a consistent growth channel.

Our Process:

Your path to Faire growth.

STEP 1

 

Faire Audit

We conduct a free, 30-min review of your Faire profile and send you a customized step-by-step game plan on exactly how to grow your brand on Faire.

  • Full Profile Review
  • Actionable Insights
  • Custom Plan

 

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STEP 2

 

Faire Build

 

– LITE

For brands who want a DIY solution to optimizing their Faire.

A custom, step-by-step optimization plan for your Faire profile that we build and you implement to boost traffic, improve conversion rates, and grow sales.

  1. Custom Optimization Deck
  2. Listing Optimization
  3. Actionable Recommendations

 

– PRO

For brands who want Faire optimized for them.

Full-service Faire profile build or rebuild — with or without professional photography — designed to position you for growth on the platform.

  • Profile Build
  • Listing Optimization
  • Re-Launch Campaign
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03

Faire Manage

We conduct ongoing Faire account management, securing increased + consistent traffic and sales, and ensuring you're maximizing the platform's potential.

  • Monthly Management
  • Buyer Engagement
  • Sales Growth
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TESTIMONIALS & RESULTS

From those on the other side:

YUMMATE

"Caroline is so helpful! She has very knowledgable about Faire. She has given me actionable steps to optimize my shop and it gives me better understanding about the Faire algorithm. I highly recommend to any new brand looking to grow on Faire."

– Kadriye Cakaloglu, YUMMATE

Brella

"Caroline was insanely helpful in cleaning up / optimizing our Faire shop page. We went through my page live on our call and optimized a few items, but the follow up email list was super thorough.

A lot of things that I would not have thought of – thank you!!"

– Jimmy Semrick, Brella 

Defiant Coffee

"We knew very little about Faire and how to set up our brand for success. Caroline’s approach and demeanor were perfectly suited for us as she was able to show us the basics and the ‘bells and whistles’ then sent us a comprehensive recap so we could go in and make the changes she suggested. Your time would be very well spent to book a session with Caroline to review your listing!"

– Patrick Otten, Defiant Coffee

Pink Moon

"I am SO glad I signed up for a session with Caroline. She is very helpful, friendly and warm, and easy to work with. Within a few minutes, she had lots of suggestions for me on improving my Faire store. Many suggestions I never would have thought about or considered. I'd definitely continue working with her and have already recommended her to several founder friends."

– Lin Chen, Pink Moon

Joydays

"Our Faire Audit with Caroline was super thorough and insightful! In just 45 minutes, she helped us understand both how the Faire algorithm works and how we can optimize our page to ensure that we're putting our best foot forward and representing our brand accurately and efficiently to retailers. Thank you, Caroline!"

– Abby Knipp, Joydays

Thistle Farms

"It was a joy to work with Caroline. Her insights and recommendations helped to optimize our Faire listings, and we have seen a significant increase in sales. I would recommend Caroline to anyone looking to expand their business through Faire."

– Sherri Roddick, Thistle Farms 

Premola Granola

"We met Caroline when we started our CPG journey and with every conversation she has educated and encouraged us each step of the way. Optimizing our Faire site was no exception. She is thorough, knowledgable, encouraging, and she is simply a joy to work with. She is also patient. We really like her style and admire her smarts. We know our paths will cross again."

– Lisa & Ben Bastian, Premola Granola

Tidbits

"Caroline was very knowledgeable on everything CPG! She has given me valuable insights along with actionable steps I should be doing to go to the next level."

– Justin Uy, Tidbits

18 Chestnuts

"18 Chestnuts is a manufacturer of shelf stable vegan soups. We have been moving into retail for about 3-4 months now and Faire has been our most impactful wholesale website. Having this audit provided insights into improving our online Faire presence I never would have known otherwise."

– Steven Kossoff, 18 Chestnuts

Vosges-Haut Chocolate

"Caroline was clear and concise with her delivery and paused often to check for clarity and questions. She helped me understand what the Faire algorithm looks for in a listing/profile. Thank you!"

– Tim Hassler, Vosges-Haut Chocolate

Lenka Bar

"Caroline's unique insights gave us clear actionable takeaways that will improve our brand's appearance and enable us to be found more easily across selling platforms. I recommend her Faire Audit to any new or small brand looking to grow on Faire."

– Ryan Frey, Lenka Bar

The Shroom Works

"We met Caroline when we started our CPG journey and with every conversation she has educated and encouraged us each step of the way. Optimizing our Faire site was no exception. She is thorough, knowledgable, encouraging, and she is simply a joy to work with. She is also patient. We really like her style and admire her smarts. We know our paths will cross again."

– Shawn Dunn, The Shroom Works

Hello Haskap

"Caroline was incredibly helpful in redirecting my efforts regarding my Faire portfolio. I really had no idea how to optimize my shop and within a half hour she had given me an array of insightful suggestions and practical tools to grow my reach, while empowering me to make the necessary changes and grow my confidence within the online space. Cannot recommend highly enough!"

– Courtney Kramer Wilson, Hello Haskap

Cookee

"Caroline was amazing!!! I Learned sooooo much in our short 1 hour long conversation. It was so nice to be able to directly ask questions to someone who is an expert in this field. I will be using her services again for sure :)."

– Shayan Abbassi, Cookee

Acid Rain Water

"Faire was a murky corner for a client, and we were unable to provide clarity - until our time with Caroline! Starting with a platform overview, listing audit and analysis of how our product was engaging with it, Caroline then laid out a clear-cut and actionable plan of execution to bring a new selling channel to the table for our client. It was a great use of time and resources. Thank you Caroline!"

– Matthew Sebastionelli, Acid Rain Water
WHAT ARE WE WAITING FOR?

Let's grow your Faire sales.

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