How Sunwarrior Increased Wholesale Sales by 413% with Product & Prosper

Sunwarrior is a plant-based protein and supplements company with established retail distribution and strong Amazon presence.

Before: Despite success in other channels, Sunnwarrior was struggling to gain traction on Faire wholesale marketplace with $4,850/month in sales and inconsistent order volume.

After: Consistent $24,000+ monthly wholesale revenue with steady growth in new accounts and reorders.

Post-partnership results:

413% increase in monthly Faire sales ($20k increase from Oct ‘23 to ‘Oct 24)
500% increase in monthly orders (15 to 90+)
40% increase in average order value ($192 to $270)
10.1% consistent conversion rate (up from 8.8%)
Maintained "Top Shop" status throughout partnership
730+ monthly retailer page visits

How we did it:

We began by auditing Sunwarrior's Faire presence and identified three key areas for optimization:

Visual Merchandising Overhaul

Standardized product imagery across all sales channels
Integrated high-performing Amazon listing images
Added authentic customer UGC content
Created consistent brand identity across all touchpoints

Search & Discovery Enhancement

Implemented strategic keyword placement in product titles and descriptions
Optimized collection names based on seasonal buying patterns
Studied and incorporated common retailer search terms
Refined category placements for maximum visibility

Strategic Communications Development

Created brand voice-aligned campaign flows
Implemented personalized cart recovery messaging system
Developed strategic email campaigns for Market weeks
Built proactive buyer outreach program

The results showed steady month-over-month growth, with significant jumps during Faire Market weeks in June/July 2024 after the foundational optimizations were in place.

Monthly Sales Progression:

→ October 2023: $4,850

→ June 2024: $18,822

→ October 2024: $24,894